I chose a variety of personalities to follow on Twitter. From Stephen King to Taylor Swift they are had unique characteristics. All of these people had similar but different approaches to express their brand. Most used images or rhetorical questions to engage their viewers. Take R.L Stine for example. Known for his classic scary children’s books he has always had a weird side. He claims last Tuesday as “weirdo Tuesday” and promotes his new “Goosebumps SlappyWorld” book by mentioning it right after. It connects because the monster mentioned in this book is a called a “weirdo”. Simple and straight to the point. Another author Francine Rivers, known for her romantic books simply expresses her gratitude to fans. She releases the first chapter of her new book as a way to entice the readers. Most people are more likely to buy something if they can try it first. Songwriter Taylor Swift takes a different approach and post a picture of her cat with a funny face. She captions it “waiting for #reputation like”. The hashtag involves not only her followers so now more people are seeing her post. Also by using a picture and funny caption it’s almost like a meme. By appealing to her followers sense of humor people may be more inclined to like her and buy her music. Famous playwright Lin-Manuel Miranda tweets a reply to a friend regarding the march for lives. His approach to branding is more subtle. He uses a line/lyric from his hit musical Hamilton “Raise a glass to the four of (those lil guys on the hashtag) Tomorrow there’ll be more of us...”. Anyone who wants to see the musical or even has listened to the soundtrack would recognize the connection. Famous writer J.K. Rowling, most known for the Harry Potter series, tweets an aha moment she had while writing Lethal White (one of her new books) and watching Fantastic Beasts (a movie based on one of her books). It is a simple way to reach out to her readers while subtly advertising two of her works. Bob Dylan on the other hand has other people tweeting for him. Sadly it seems more fake than those who reach out to viewers. Kenny Ortega, director of the High School Musical movies now advertises his classes through Airbnb. It is also less engaging but he still persists that people should join and not miss out. Lastly Stephen King is my favorite subtle tweeter. He posts a simple creepy picture and says “Molly is on the case” and then uses a hashtag. He pulls readers in because they question who is Molly but also the hashtag is an easy click and question answered. Overall all of the personalities had different brands as musicians, writers, directors etc. All try to connect with viewers and seem personable. 8/10 of those I chose seemed real and genuine but you never really know. Those who seemed more real wrote more detailed and seemed more passionate. I will take note of their methods if I ever plan to promote my work.